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To draw readers into the page, place an
interesting sentence or quote from the story here. |
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Developing a successful Web site requires
thinking strategically about a few key issues. First, determine the purpose
of the site. For example, is it a public relations tool, an information
clearinghouse, or a direct channel for selling products? Next, determine the
target audience for the site. Select a style and tone of writing based on
your purpose and audience. Be sure to use energetic language to catch your
readers’ attention. Previously printed brochures, newsletters,
and other marketing materials are a great source of information for your
site. Be sure to select material that is still relevant to your readers. A
Web site can be ideal for displaying information typically hard for your
customers or members to find. Consider looking at Web sites of competitors or
similar organizations to spark ideas. One way to organize your content is to
separate items that change infrequently from items that require frequent
updating. For example, group together a summary of the organization, core
products or services, and location information separately from new product
offerings, special offers, press releases, and upcoming events. Organizing
information in this way enables you to easily update sections needing
frequent revision and also helps readers quickly find the information they
desire. Using graphics and photos can add vitality
to your site. But keep in mind they require significantly more memory than
text, which means they will take longer to download. When you’ve finished
creating your site, run the Design Checker to make sure the site downloads
quickly and to catch problems with page design. |
Ms. Silva
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To contact us: |
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Office: (401)456-1738 Fax: (401)521-0653 Email: mr.werth@chamberschool.com Web: www.chamberschool.com |
